AI-Powered Marketing, MarTech & Growth
Five days on how marketing is actually run now: generative AI in the workflow, customer analytics, personalization and performance marketing, ending in a defended solution to a live brief.
Duration
5 days
Format
In-person
Certificate
Yes
Support
Lifetime
Contact for Pricing
Contact for detailed pricing
Skills You'll Learn
The five-day week
The week moves deliberately from exposure to execution. By Day 3 students are working on a real problem; by Day 5 they are presenting a defended solution.
Industry landscape
Day 1What is changing in this function — trends, disruptive technologies and real cases.
Tools & techniques
Day 2How modern professionals solve these problems: AI tools, analytics, frameworks and methodologies.
Hands-on business challenge
Day 3Teams take on a realistic business problem drawn from industry.
Build & validate
Day 4Teams develop their solution, analyse the data and the cases, and take mentor feedback.
Industry presentation
Day 5Problem, analysis, solution, technology, business impact — presented and defended.
What You'll Achieve
Industry cases — Current situations from the sector, not textbook examples.
Hands-on exercises — Guided practice on the tools professionals use today.
AI tools — GenAI, analytics and automation applied to the department’s problems.
Simulations — Safe environments to test decisions and see their business impact.
Mentor feedback — Industry practitioners review each team’s work as it develops.
Final presentation — A complete problem-to-impact story on Day 5.
Three levels
Institutions can choose the depth that suits their calendar and outcomes — from a one-week executive workshop to a mentored industry project.
Level 1
Executive Workshop
The five-day workshop and the hands-on business challenge, closing with the Day 5 presentation.
Level 2
Applied Certification
Adds assignments and formal assessment on top of the workshop, and ends in certification.
Level 3
Industry Project
Adds a guided project and a dedicated industry mentor, ending in a mentored project and final presentation.